Global leading specialty chemical company Lubrizol has officially released the white paper "New Quality Consumption - New Momentum for Growth in the Car Clothing Industry" and announced ESTANE's application in the paint protection film (PPF) industry at its Shanghai production base ® The new TPU production line is officially put into operation.
These important measures not only mark the further enhancement of Lubrizol's localization layout, but also demonstrate the company's firm commitment to driving open innovation through full value chain cooperation and meeting the growing demand of consumers for high-quality products and services.
Drive consumption upgrading with high-quality products and innovation
With the rapid growth of consumer demand for paint protection film (PPF), the market's requirements for product functionality have expanded from basic protection to areas such as color modification, graphic decoration, specific area protection, and environmental sustainability. As the inventor of TPU (thermoplastic polyurethane) technology, Lubrizol has always been committed to meeting market demand through technological innovation and localized production.
Ms. Cai Jie, Senior Business Director of Lubrizol Asia Pacific, said, "China is an important source of innovation for the world and the core of Lubrizol's global strategy. Through localized production and full value chain cooperation, we can not only create greater value, but also promote the high-quality development of the entire industry
PPF White Paper: Insight into Trends, Leading the Future of the Industry
The white paper released by the Lubrizol High Performance Film Innovation Center delves into the key role of TPU in the PPF industry and analyzes consumers' demand for high-quality PPF products and a perfect consumer experience. The white paper points out that with the upgrading of consumer concepts, car owners' demand for vehicle appearance protection and personalization has significantly increased. Lubrizol calls on the industry to jointly promote the standardization, collaborative innovation, and sustainable development of high-quality car clothing. The core highlights of the white paper are as follows:
market trends
The continuous growth of car ownership, especially the rapid development of new energy vehicles, has provided a broad market space for the PPF industry.
The industry needs to strengthen product quality and innovation investment, solve the problem of consumers identifying high-quality products, and meet their demand for a "safe and transparent" consumer experience.
Full value chain cooperation
The high-quality development of the PPF industry requires deep cooperation across the entire value chain, including raw material suppliers, manufacturers, and installers.
Through the linkage of "excellent materials, excellent manufacturing, and excellent decoration", we provide consumers with the best experience.
Driving force for industry development
The demand for high-quality consumption has become an important driving force for industry growth.
Technological innovation, channel innovation, and business model innovation will drive the upgrading of quality consumption.
Industry leaders should leverage their advantages and lead the industry towards the future.
New production line put into operation: localization practice helps industry upgrade
ESTANE at the Lubrizol Shanghai production base ® The official launch of the TPU new production line marks an important step in its localization layout in the PPF field. ESTANE ® TPU has become the preferred substrate for high-quality PPF due to its high transparency, resistance to yellowing, and excellent mechanical strength. Localized production not only improves the timeliness and stability of supply, but also provides more customized solutions for regional markets.
Localized production has three major advantages: excellent materials, excellent manufacturing, and excellent installation. Specifically, it ensures a stable supply of high-quality raw materials, improves product quality through exquisite manufacturing techniques, and supports installers to provide higher quality mounting services.
Ms. Cai Jie emphasized, "In the fiercely competitive PPF market, consumers' attention to quality has reached an unprecedented level. Our localized production model not only ensures high-quality and stable supply of products, but also provides more customized solutions for regional markets through technological innovation
